Blush App Design
Blush is a beauty focused app for users of all ages and
experience levels. The three main functions are to shop for
products, watch and learn from informative videos, and
discuss topics in the forums. Blush puts an emphasis on
helping beginners find and understand the uses of
beginner products that are recommended.
Year:
Tags:
2024
UX Research
UI Design
Branding
PROCESS
Logo
The Blush logo uses a bubbly sans serif with tight
letter spacing to create a hugging effect. This ties into
the look, tone and feel of the Blush brand, which is to
be a bright and fun place to fuel your passion in beauty.
User Personas and Task Flows
Emilee: 14 years old, 8th Grader
She is looking to learn more about makeup
and grow her skills. Emilee would like to find
new products to buy with her allowance.
She would be using the app to shop and
learn about products, so the app would need
to be simple and straightforward.
Gianna: 26 years old, Beauty Influencer
Gianna is hoping to find a new platform to
share and find ideas. She is looking to help
beginners learn more about makeup.
She would be an informative
person that would use Blush to share and
support others in the beauty community.
Emilee's Task Flow- Browsing products and checking out
Gianna's Task Flow- Answering questions on the forums page
Low-fi Wireframes
Mid-fi Wireframes
Final Key Screens
Final Mockup Prototype
Final Thoughts
The combination of a user-first shopping experience, community
forums, and tutorials makes the Blush app perfect for new users interested
in beauty. Features like the survey, in-depth product pages, and parental
settings enhance the experience to be more than just finding beauty products.
The Blush app is dedicated to supporting beginners interested in the world of
beauty and cosmetics.
Let's get in touch
Email:
hesselol@mail.uc.edu
LinkedIn:
Olivia Hesseling