Blush App Design
Blush is a beauty focused app for users of all ages and
experience levels. The three main functions are shop for
products, watch and learn from informative videos, and
discuss topics in the forums. Blush puts an emphasis on
helping beginners find and understand the uses of
beginner products that are recommended.
Year:
Tags:
2024
UX Research
UI Design
Branding
PROCESS
Logo
The blush logo uses a bubbly sans serif with tight
letter spacing to create a hugging effect. This ties into
the look, tone and feel of the blush brand, which is to
be a bright a fun place to fuel your passion in beauty.
User Personas and Task Flows
Emilee: 14 years old, 8th Grader
She is looking to learn more about makeup
and grow her skills. Emilee would like to find
new products to buy with her allowance.
She would be using the app to shop and
learn about products, so the app would need
to be simple and straightforward.
Gianna: 26 years old, Beauty Influencer
Gianna is hoping to find a new platform to
share and find ideas. She is looking to help
beginners learn more about make up.
She would be a informative
person that would use blush to share and support
others in the beauty community.
Emilee's Task Flow- Browsing products and checking out
Gianna's Task Flow- Answering questions on the forums page
Low-fi Wireframes
Mid-fi Wireframes
Final Key Screens
Final Mockup Prototype
GET IN TOUCH
Email:
hesselol@mail.uc.edu
LinkedIn:
Olivia Hesseling