Orbit App Design
News does not have to be unapproachable. There are too many news
sources that have an agenda or bias to certain topics, which can
become frustrating for users who just need to consume the information
as it is. Orbit breaks down content as it pertains to you and your
lifestyle, with features such as "Keyword Vocabulary", "Timeline" for current
stories, "Bias Checking" and a "Positive News" tab.
Year:
Tags:
2025
UX Research
UI Design
Branding
PROCESS
Logo
The name ORBIT is a reflection of the way
we keep orbiting the sun no matter what
happens here on earth. The feel of the ORBIT
brand was scientific, friendly and current. This is
different from most news apps that feel sterile
and cold.
An all caps sans serif geometric style fit the
brand narrative of serious while the contrast
between the curves and straight lines are
approachable to the diverse audience.
User Personas and Task Flows
Willow: 13 years old, Middle Schooler
Through her American history class,Willow has
discovered she likes staying up to date on current events.
She wants to learn more about economic and political
changes in hopes to one day work in government. Willow
is struggling to find a good news app that explains what
the topics are, who the people are and why all of this
information matters.
John: 47 years old, Electrician
He has been staying up to date with local and national
news for most of his adult life. He has noticed that most
news apps have recently shifted to have more bias and
“clickbait” headlines. John wants to get to the meat of the
news stories so he can stay informed while balancing his
busy schedule
Willow's Task Flow- Browsing the app and clicking into an article
John's Task Flow- Reading an article from "For You" page
IA Site Map
The ORBIT app would use a hub
and spoke IA model. Each branch has
a linear flow built in that move the user
through the section that they selected.
The freedom to move around at any
point in the app reduces the stress of
getting stuck or lost.
Sketches and Low-fi Wireframes
Home Page
Article Page
Profile Page
Search Page
Mid-fi Wireframes
Home Page
Article Page
Saved Stories Page
Search Page
Search Results Page
Profile Page
Final Key Screens
Final Mockup Prototype
GET IN TOUCH
Email:
hesselol@mail.uc.edu
LinkedIn:
Olivia Hesseling